This article from The Atlantic.
A FEW YEARS AFTER Philip Rosedale graduated from college with a degree in physics, he joined RealNetworks, then an audio-streaming company. It was a top-down, command-and-control kind of place, where difficult software projects were outlined in advance and executed according to carefully conceived plans.
Rosedale hated it. As a teenager more interested in programming than partying, he had experimented with simulations of flocking birds and other leaderless systems. He marveled at how order could emerge in the absence of hierarchy. “You think that they have a leader and a command architecture, and of course they don’t,” he tells me, going on to describe his “almost spiritual belief” in group self-organization.