With the film Iron Man about to be released, the Hollywood publicity machine has hit full stride. Despite the symbiotic relationship of Hollywood to glossy magazine culture, there are occasionally some interesting articles to be found. One such article is the May edition of Popular Science. What’s being discussed is Exoskeleton technology – something that has a deep resonance with Andy Clark’s argument/vision set out in his Natural-Born Cyborgs: also referenced by Clark is Stelarc the “cyborg” and the work of Kevin Warwick.

By the way, the man with the suited Exoskeleton is none other than the amazing Steve Jacobsen.

Not surprisingly, Black Sabbath’s Iron Man from their classic album Paranoid, has been cannibalized for flogging this film:

Has he lost his mind?
Can he see or is he blind?
Can he walk at all,
Or if he moves will he fall?
Is he alive or dead?
Has he thoughts within his head?
Well just pass him there
Why should we even care?

He was turned to steel
In the great magnetic field
Where he traveled time
For the future of mankind

Nobody wants him
He just stares at the world
Planning his vengeance
That he will soon unfold

Now the time is here
For iron man to spread fear
Vengeance from the grave
Kills the people he once saved

Nobody wants him
They just turn their heads
Nobody helps him
Now he has his revenge

Heavy boots of lead
Fills his victims full of dread
Running as fast as they can
Iron man lives again!